Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
With an unprecedented rise in communications channels, news sources and social platforms, the role of public sector leaders in communications has never been more broad or crucial for organisational effectiveness and reputation. With the nature and evolving role of communication leaders still under question, and widely misunderstood within government organisations, now is the time to... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy. Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that... READ MORE
The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia's leading Social Media professionals, this event will address the most significant challenges being faced today and uncover the... READ MORE
IDEO STRATEGY WORKSHOP - MELBOURNE EARLY BIRD TICKETS AVAILABLE - LIMITED SEATS The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content... READ MORE
This workshop "LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS" is being delivered as part of the ASBAS Digital Solutions program. Countless tools exist to assist with your online marketing. Whatever your need, there is likely a tool to help you: creating high-quality visual content, optimising landing pages, reviewing analytics, managing social media posts, and... READ MORE
Entrepreneurship Facilitation Service Event Series The free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge, and prepare you with the basics to build your entrepreneurial dream into a reality. Understanding Marketing and PR for your Business You are ready to take your business to market, but where... READ MORE
We're welcoming key note speakers from Dear Systems and Block Branding to give awesome variety and maximum learning value. Plus, we have merchant presenters from the legendary Jim Kidd Sports, and Loaded Lifting sharing their ecommerce experience. And we are very happy to have local craft brew legends Otherside Brewing as our beer partner, and... READ MORE
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers. This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more. If you... READ MORE
Startup Grind (in partnership with Google for Startups) proudly presents the second APAC regional startup conference! This Summer - The world's largest independent startup community with 2m entrepreneurs, in 600 cities in 125 countries will host it's second APAC regional conference in Melbourne. Dec 9-10th at the new Goldfield's Theatre at the Melbourne Convention and... READ MORE