Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and... READ MORE
Explore the cutting-edge technologies transforming the marketing landscape, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns. All conference material, including presentations, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours, if not sooner.
A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy. The latest in game-changing tactics and tools impacting your current marketing strategy: Accessibility AI & Chat GPT B2B Marketing Branding Content Planning & Development Creative & Design Customer Journeys Data & Analytics Disruptive Tech eCommerce Email... READ MORE
With digital presence holding unprecedented importance in this day and age, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow. Join us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set... READ MORE
As an integral part of The Global MarTech Summit, the APAC track promises to uncover both challenges and success stories in the realm of MarTech, predictive analytics, marketing strategy, and upcoming trends specific to the APAC region. Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing... READ MORE
Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in... READ MORE
It is the hope of the ICAEM Conference that you will join us, either in person or online, to take complete advantage of all that this event has to offer. This entire conference has been organized with the sole intention of allowing participants access to the latest research insights, opportunities to disseminate research, network with... READ MORE
Product management is the ultimate craft of shaping ideas into reality, and it's hotter than a freshly brewed cup of coffee. It's all about bringing together technology, creativity, and business savvy to create products that make waves in the market. In this free, 2-hour class, get hands-on experience with the fundamentals of Product Management and... READ MORE
Taught by a former Sydney Morning Herald editor, this practical course covers: • how to tighten copy • writing strong intros • connecting paragraphs • making sure the lead isn’t buried • structuring copy so it flows well • writing strong headlines for both print and online • search engine optimisation (SEO) techniques • knowing... READ MORE
There’s a lot of advice, data, case studies and opinions out there about how to do eCommerce well. Sometimes you just need a hand cutting through the noise to find what exactly it is you need to do with your time, budget and resources. This workshop takes the many complexities that exist in the eCommerce... READ MORE