Marketing news, events and resources
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? In March we explore how marketers are leveraging digital customer experiences to drive up the... READ MORE
Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy. This Seminar is designed... READ MORE
Programmatic Summit, the region’s leading programmatic advertising conference, takes place on 7th March 2019 at the ICC Sydney. It’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy... READ MORE
The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products. Attendance at this event, you’ll learn how to target specific... READ MORE
Join us to celebrate INTERNATIONAL WOMEN’S DAY upstairs at the Iconic Grossi Florentino’s and enjoy round table discussions about how we can create a #balanceforbetter. We invite Men and Women to come to attend this exclusive and delicious three-course luncheon with proceeds going to charity. FRIDAY 8TH MARCH 2019 12:30-2:30PM GROSSI FLORENTINO UPSTAIRS 80 BOURKE... READ MORE
Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? In April we explore how marketers are leveraging digital customer experiences to drive up the... READ MORE
In our second date of the Search & Social: Fundamentals workshop, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO. Carma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working. SEO with Reeva... READ MORE
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. 2019 keynote speakers include: Tom Eslinger, global chief creative officer, Burson Cohn & Wolfe Mari Kauppinen, head of... READ MORE
It's now or never, Australian businesses must step up in order to stay in business, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate, to evolve beyond the status quo. Presented by Officeworks, B2B Expo provides business owners, entrepreneurs, senior management and startups the platform to... READ MORE
Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. This event has been designed for any business owners... READ MORE