Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master... READ MORE
Into its 8th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that the Programmatic Summit takes place in March 2021, Sydney. The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards... READ MORE
The Women in Tech SEO Festival is going virtual in March 2021! 6 brilliant talks by 6 brilliant speakers spread across 3 days Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in... READ MORE
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got... READ MORE
SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE
Join 50,000 of the world’s brightest minds in advertising to learn, share secrets and connect online. For three days on 3-5th May, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level. The all-in-one advertising event will bring you... READ MORE
In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to... READ MORE
Learn how to measure your brand's impact across the end-to-end customer journey on the best performing social media platforms This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on... READ MORE
Your ultimate guide to the all new event industry – a world where every event manager needs the skills, knowledge and technical expertise to run memorable hybrid events. The unprecedented events of 2020 changed the nature of events in almost every industry. It’s an impact we’re likely to feel for the foreseeable future, with virtual... READ MORE