Marketing news, events and resources
The 9th annual ad:tech Australia conference takes place on 10th & 11th March at the Hilton Sydney, (re)redesigned for the second year running to move the market forward by meeting the needs of Australia’s marketing & media community. The Full Agenda has now been announced, with tickets selling at their fastest rate ever! Much like... READ MORE
Join the APSMA Managing Partner panel as they discuss the value of business development, marketing and communications. We all agree that business development, marketing and communication practices are integral to running a successful professional services firm. Although, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee... READ MORE
The Amys are turning 21 and the AIMIA is throwing a celebration that’s not to be missed! The 21st AIMIA Awards is the networking event of the year and will recognise the greatest work from Australia’s digital content, services and applications industry. Finalists for the 21st AIMIA Awards have now been announced, with 111 entries... READ MORE
Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process, we often need to navigate and manage reputational risks, project management pitfalls and external stakeholders. If managed well, sponsorships can provide a great opportunity to increase brand awareness, offer unique networking opportunities... READ MORE
The Digital Leadership Training Seminar is for executives, marketing teams, and marketing departments who want to be able to build a strong online presence, with all of their digital and online assets working together, into a comprehensive and complete digital ecosystem. You will learn how to: >> Create a digital strategy that works, and developing your... READ MORE
Learn how to measure and improve your online channels with Google certified experts from Loves Data. Whether you're new to online marketing and measurement, studying to take your individual qualification exams, in need of a refresher or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level. Loves... READ MORE
Video is still king, Mobile is the new queen and they met using data. Who should attend •Media publishers, media agencies and advertisers •People who are new to media / digital advertising •People who have worked in advertising for a while and need to get up to speed quickly on digital advertising •People who have... READ MORE
Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans. The art of digital conversation teaches you how to take that authentic story... READ MORE
"Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action" (The Content Marketing Institute 2013). In this one day intensive workshop participants will learn the principles and methodology of... READ MORE
This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools... READ MORE