Marketing news, events and resources
It is known that corporate communications has a role to play in managing internal and external communications, it is a big part in driving company reputation objectives and ensuring a cohesive strategy to engage stakeholders. As a result, Corporate Communications teams continue to evolve. This is a unique event that will explore some of the... READ MORE
With LinkedIn being such a fast growing platform for social media, it is a perfect marketing channel for building both brand awareness and also creating your company's brand. Attendance at this event will show you how to develop and implement clever LinkedIn marketing strategies to help get your brand in front of the right audience.
Content marketing is an essential part of Marketing in today's world, it is important that you create engaging content for different mediums the cut through the noise and engages your audience effectively. Over the past few years, technology has changed the way that businesses are run. So, in turn you need to alter your processes,... READ MORE
At this event you will hear from Jason Borg, Digital Analyst who is from beyondblue, he will be discussing how they succeeded with using innovative SEO, content and accessibility techniques, he will be giving insights into key challenges and successes of their SEO audit and how they use data, reporting and analytics to elevate search... READ MORE
At this event you will hear from Jay Mahoney, Managing Director, Australia & New Zealand from Siteimprove, he will be discussing the Insights into Australian SEO benchmark results
This Social Media Course will help give you a clearer understanding of using social media for marketing. It’ll give you the direction, tools and confidence to help you become more focused and effective and help you think strategically about your social media so you can be successful in the long run and give you practical... READ MORE
Do you want to learn about marketing success and digital marketing, this event will cover Facebook, Google Analytics and you will gain industry tips and tricks for successfully incorporating digital channels into your campaigns. This is a two-day intensive course, where you will get a detailed introduction to digital marketing, explore the foundations of each... READ MORE
Social marketing is a a whole new challenge for those who work in retail, the reason for this is because their networks because a one click path to purchase. Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging. This practical fundamental workshop is suited to marketers... READ MORE
Social media has as a very large impact on ensuring that you have sustained customer connections, in the Retail Industry, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media... READ MORE
Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them. At... READ MORE