Marketing news, events and resources
Towards tangible outcomes Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy... READ MORE
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals. This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.... READ MORE
IntelligenceBank is one of Australia's fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards. This breakfast session will focus on Marketing Technology and the all important, 'Customer Journey'. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the... READ MORE
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with... READ MORE
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation... READ MORE
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn't think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus... READ MORE
Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience? Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape... READ MORE
Workshop Outline Effective communication is your greatest tool in leading stakeholders towards productive change. The half-day workshop can be applied internally or externally - stakeholders will vary, but the process is essentially the same. Key Learning Outcomes To provide a best-practice overview in the area of communicating change: Session one - Change and it's management: To... READ MORE
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn't think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus... READ MORE
In the Developing in the Digital Age - Understanding Choices, Francine Bishop, author of Social Media Evolution, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the... READ MORE