Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
During this three day course you will learn how to measure and improve your social media advertising, search and display marketing activities with Google Certified experts from Loves Data.
This event brings together social marketers from the government, research consultancy, and non-government sectors for a thought-provoking discussion and Q&A session. Social marketing, or as now often referred to ‘social change marketing’ (to distinguish it from Twitter and Facebook ads!) has evolved dramatically over the past four decades in Australia and overseas. We are a... READ MORE
Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. Don’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. About James O'Connell-Cooper... READ MORE
Learn how to think strategically about video content as part of the marketing mix, as well as how to create engaging content that can be used in a variety of different business contexts. Who should Attend? Marketing, PR and communications managers in B2B or B2C roles, no detailed production experience required.
Towards tangible outcomes Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy... READ MORE
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals. This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.... READ MORE
IntelligenceBank is one of Australia's fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards. This breakfast session will focus on Marketing Technology and the all important, 'Customer Journey'. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the... READ MORE
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with... READ MORE
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation... READ MORE
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn't think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus... READ MORE