Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
GROW YOUR BOTTOM LINE, RESPOND TO CHANGING CONSUMER DEMANDS, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! Dive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands, including Wells Fargo, Northern Trust, HSBC, BMO Harris, U.S. Bank, Edward Jones and more! Take advantage of this one-stop, two-day, virtual event and acquire... READ MORE
The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone - from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for... READ MORE
Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through... READ MORE
YOU have questions about marketing - come and put them to us. All welcome. From senior marketers, to business owners and managers, and marketing students - if you have marketing questions come and ask them. No pitches, no PowerPoint pressos, no upsells. Just our marketing brains directed to your challenge. Clay & Carma (AKA The... READ MORE
When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. Did you know that it is, in fact, possible to use Instagram... READ MORE
The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master... READ MORE
Into its 8th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that the Programmatic Summit takes place in March 2021, Sydney. The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards... READ MORE
The Women in Tech SEO Festival is going virtual in March 2021! 6 brilliant talks by 6 brilliant speakers spread across 3 days Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in... READ MORE
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE