Marketing news, events and resources
Your biggest brand advocates are right under your nose The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest... READ MORE
Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently. There are many different areas of digital marketing including website design, search engine optimisation, mobile and more.... READ MORE
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level. Day One: Marketing to Youth & Parents Day Two: Gen Y & Gen Z Day Three: Gen X & Baby Boomers Sharing insights and learnings through... READ MORE
This Masterclass has been designed exclusively for senior brand marketers and the technical leads from business to consumer brands who are seeking new information and expertise within Digital Marketing, you will be learning what the latest digital marketing tools are and the different ways you can generate new and more customers. You will be looking... READ MORE
The Influencer & Content Marketing Masterclass is designed for senior brand marketers wanting to broaden their skills and knowledge within the Digital Marketing space, you will learn how to research and produce content which will help you drive more online traffic. There will be discussions around how to produce content and the varieties of formats... READ MORE
Do you love analytics and everything that it can do? This year IAPA are brining you their National Conference of "Advancing Analytics". You will hear from different International experts who will share their thoughts about Analytics and what you can learn. They will be joined by local experts sharing their stories about how they moved... READ MORE
Ruxcon is a computer security conference which brings the brightest and best security talent. It contains a combination of live presentations, activities and demonstrations. This is widely regarded as a leading computer security conference attracting all areas of security. This event provides a laid back environment for all delegates which will engage and collaborate with... READ MORE
At this event you will learn about a technical topic explained in a non-technical way. You will learn how to apply theories into real world examples. Unlock the power of data to power decision making and campaign planning. How to apply a metrics framework to an any digital campaign, understand digital datasources, Accurately attribute conversions... READ MORE
With social media being such a large part of the world, it is extremely important for the government sector to pay attention to this, with the internet and applications extending globally an increasing number of governments and their public services agencies are embracing social media as one of the major mechanisms to interact with the... READ MORE
This full day hands-on workshop has been designed to explain the concepts of effectively using digital to promote your business, it will help you become more familiar with the benefits of using digital in today's changing marketing processes. You will learn about how marketing is a crucial part of your marketing plan & understand the... READ MORE