Marketing news, events and resources
Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success. Training topics will include: Configuring dashboards... READ MORE
This February, you’re invited to kick off 2021 at the B2B Online Virtual Event, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business. We’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will... READ MORE
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got... READ MORE
This one-day masterclass will guide you through what you need to stand up a Power BI analytics capability in your organisation. It will be ideal for anyone in a management role who has been tasked with modernising organisational reporting or dashboards, creating an investigative analytics capability, or team leaders asked to plan or support such... READ MORE
The future of customer experience is waiting for you. Join us to expand your skills, engage with other Experience Makers, and be inspired to create exceptional experiences that drive business growth and customer loyalty. Develop new skills Learn from more than 200 sessions and training workshops across 11 session tracks. Adobe Experience Platform Analytics, Insights,... READ MORE
An International Celebration of Affiliate & Performance Marketing. Fresh ideas and strategies delivered straight to your home. PI LIVE Global is back! Boasting an agenda expertly programmed by PerformanceIN, with the help of our advisory board, we are bringing you only the most relevant and engaging sessions and ensuring that you leave with ideas and... READ MORE
Develop a resilient data and analytics strategy for an AI-ready, data-centric organization Faced with a constantly evolving business landscape and unprecedented levels of uncertainty, it’s more vital than ever that data and analytics leaders such as the chief data officer and chief analytics officer (CDO and CAO) forge new paths to enable a data-and-analytics-centric culture... READ MORE
Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement. Discussion Topics:... READ MORE
Join a community of Experience Makers from around the world to learn, be inspired, and make connections that will empower you to create better, more personalized customer experiences. Learn how top brands from around the world create loyal customers through exceptional experiences. Gain and amplify skills from more than 200 sessions and training workshops. Discover... READ MORE
DigiMarCon Australia 2022 is your chance to … Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment. Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and best practices... READ MORE