Marketing news, events and resources
The Queensland Business Writers Conference is our annual training event for corporate and government communications professionals. Since 2012, this event has helped people who write as part of their job to increase their skills and knowledge of best practice. And, this year, we’re live streaming the whole event – so you can join us online... READ MORE
Content Marketing Summit, as the name suggests, is a premier event where some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing. While the discipline itself isn't anything new, the rapid expansion of digital media and... READ MORE
Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020! DigiMarCon Latin America 2020 is your chance to … Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry. Gain insight into emerging strategies, the latest innovative technologies, and... READ MORE
The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey. Join... READ MORE
Join April Dunford Backstage for a lively 20-minute "how-to" presentation, followed by 40 minutes of Q&A, to discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.... READ MORE
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE
In many of our projects, we have learned to work on a shoestring budget. We know how vital a proper strategy is to achieve goals effectively. Especially in marketing, where the strategy is essential to be effective and profitable. We are pleased to teach you how to put a plan behind the digital marketing madness to... READ MORE
From UX to accessibility, structure to storytelling, Confab brings content strategy to life like no other event. Join smart, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! What is the virtual Confab experience like? You’ve never attended an online event like this... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE