Marketing news, events and resources
From UX to accessibility, structure to storytelling, Confab brings content strategy to life like no other event. Join smart, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! What is the virtual Confab experience like? You’ve never attended an online event like this... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for... READ MORE
Not Your Typical Marketing Conference. By popular demand, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn't stop —... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills. Once you've got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level. Learn the important differences you need to master when writing for digital appeals rather... READ MORE
Live and online!! The Queensland Business Writers Conference is our one-day training event for corporate and government communications professionals. This year we’re live and online – so you can join us in person at the fabulous Emporium Hotel South Brisbane or online from the comfort of your home or office. Since 2012, this event has... READ MORE
At Button, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders, beloved authors, and inspiring new voices, and take advantage of all Button has to offer: Join the three-day live broadcast online. Hang out in Button Slack with friends old and new. Participate... READ MORE
Harness the power of blogging as a way to engage your customers, get found on Google and boost your brand reputation. You'll learn from blog copywriter, Kate Merryweather, who has 20 years of experience in the field. In this session, Kate will show you how to get started blogging and what to blog about. She'll... READ MORE
Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. If... READ MORE
The biggest virtual event for women in the publishing industry! Over 40 workshops for Nonfiction/General, Fiction, and Children's book authors! This event is for: authors, editors, publishers, marketers. Culminating on International Women's Day, we celebrate, empower, encourage, and support women writers and professionals in the publishing industry. 4 days: Day 1: Writing Craft Day 2:... READ MORE