Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Copywriting
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In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief... READ MORE |
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Improve your content strategy and copywriting with an award-winning marketer, Christopher Melotti from Melotti Media. Content strategy and copywriting are essential parts of Marketing in today’s business world. It's more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and... READ MORE |
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