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DTEND;VALUE=DATE:20200904
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UID:15894-1599004800-1599177599@marketing.com.au
SUMMARY:Writing for the web (webinar)
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 6 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
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DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260517T060121
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260517T060121
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
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