Marketing news, events and resources
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate... READ MORE
The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. We’ll explore the use of AI in your day-to-day marketing practices, the impact of AI on brand and customer experience, and the ethical considerations surrounding the use of AI... READ MORE
Turbulent economic times mean that budgets are tightening, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches, consumers are demanding better protection from our government. AI is changing everything, and fast. Navigating the ever-evolving MarTech landscape to identify new technologies and work with... READ MORE
Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns, AI tools are empowering marketers to be more creative, efficient and data-driven. One of the most impressive examples of AI in marketing is ChatGPT, a conversational agent that can write natural and persuasive texts on any... READ MORE
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal... READ MORE
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. This webinar is essential for marketers aiming to leverage the power... READ MORE
Hey there, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? Come step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens.... READ MORE
Brought to you by Product Marketing Alliance, this is your chance to get in a room with the experts as they reveal case studies, best practices, and common challenges, so you can: ➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career... READ MORE
DigiMarCon At Home 2023 is your chance to ... – Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry. – Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. – Network with thought leaders,... READ MORE
Podcasting for your business is a little bit different than podcasting as a passion project, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many, many things an entrepreneur or marketing manager works on every week.... READ MORE