Marketing news, events and resources
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of... READ MORE
Enhancing Customer Experience through Omni-Channel Integration, Customer Self Service and Culture Change In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience. Key to achieving this goal will be the utilization... READ MORE
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates... READ MORE
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives. We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief... READ MORE
A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. This virtual conference is for the ambitious enterprise technology professional, seeking to explore the latest innovations, implementations and strategies to drive businesses forward. Consisting of live and on-demand sessions, don’t miss this opportunity to... READ MORE
Improve your content strategy and copywriting with an award-winning marketer, Christopher Melotti from Melotti Media. Content strategy and copywriting are essential parts of Marketing in today’s business world. It's more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and... READ MORE
Global ideas – Global people – Accessible virtually The International Search Summit (ISS), the only event dedicated entirely to international search marketing topics and challenges, is going global! This fully interactive virtual event will feature a range of speakers, with expertise in managing international websites and running global campaigns. They will share tips, tactics and... READ MORE
How to rethink and reinvent research Join us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats, Chobani, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. Day 1 | Oct 1 – 11am AEST, 9am SGT | 2 hours... READ MORE
Make it Big is a free, three-day virtual conference. If you’re a retailer, entrepreneur or ecommerce professional looking to fuel your next stage of growth, Make it Big is for you. Unlock your full potential with proven success strategies, expert tips and actionable advice from global thought leaders. Over the course of three days, we’ll dive into current industry trends and... READ MORE