Marketing news, events and resources
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method. Learn how to evaluate ad concepts and make better creative decisions. Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic... READ MORE
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. This year, our talented experts will give us real-world, easy-to-implement advice on:... READ MORE
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience. Online Course structure This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over... READ MORE
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat.... READ MORE
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat.... READ MORE
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. Two jam-packed days tailored to your role in public service. Don't... READ MORE
Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts. We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.... READ MORE
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that... READ MORE
Learn how to utilise infographics and data visualisation as part of your content and communications strategy. This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics. Participants will learn how to effectively pair the right storyline, with... READ MORE
Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence, all while you finish your midday meal. Search is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO and GEO , the... READ MORE