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DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260415T212753
CREATED:20260403T051932Z
LAST-MODIFIED:20260403T065233Z
UID:27379-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Content Marketing,Digital Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260422
DTEND;VALUE=DATE:20260425
DTSTAMP:20260415T212753
CREATED:20260403T052457Z
LAST-MODIFIED:20260403T065233Z
UID:27385-1776816000-1777075199@marketing.com.au
SUMMARY:iMedia Retail Summit Australia 2026
DESCRIPTION:iMedia Retail Summit Australia is the country’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners. \nOver two and a half transformative days\, Australia’s top retail decision-makers connect through iMedia’s unique format of curated networking\, strategic 1:1 meetings\, and interactive sessions\, designed to explore the innovations\, technology trends\, customer strategies\, and partnership opportunities powering the next era of retail growth in Australia. \n\n\n\nDesigned for senior retail leaders & innovators.\n\n\n\n\n\n\n\nRetailers\nJoin an exclusive group of 200 senior retail and eCommerce leaders from Australia’s top enterprise brands at the country’s most influential retail experience. \nAttendance is by invitation only\, ensuring every participant brings valuable perspective and strategic intent. \nAs an approved retailer delegate\, you’ll enjoy complimentary access to all summit sessions\, networking events\, accommodation\, and hospitality across the two-and-a-half days. \nApproved retailer invitations are strictly limited and confirmed on a first-come\, first-served basis until places are allocated. \n\n\nTech & Solutions Vendors (Networkers)\nBe part of an elite network of 200 approved technology and solution providers connecting directly with Australia’s most influential retail decision-makers. \nAs a paid delegate\, your Networker pass includes strategic 1:1 meetings\, access to all content and networking sessions\, premium hospitality\, and the opportunity to form partnerships that drive real commercial outcomes. \nPasses and sponsorship opportunities are in high demand and available only to a limited number of approved businesses.
URL:https://marketing.com.au/event/imedia-retail-summit-australia-2026/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Communications,Conference,Content Marketing,eCommerce,Market Research,Marketing,Presentation,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260415T212753
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260624
DTSTAMP:20260415T212753
CREATED:20260403T055637Z
LAST-MODIFIED:20260403T065232Z
UID:27399-1782172800-1782259199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Looking to upgrade your digital marketing skill set? Get ready to master the tools\, tactics and touchpoints that drive results online. \n\nWhether you’re a budding marketer\, switching careers or looking to stay sharp with the latest insights\, this course is your launchpad into digital marketing. \nYou’ll explore all the major digital channels\, from email\, social and paid media to SEO\, content and customer data. And learn how to connect them into one cohesive strategy that delivers. \n\n\n\nWhat you’ll learn \n\n\nYou’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course\, you’ll be able to: \n\nApply best-practice strategies for email\, SEO\, social and paid media\nUse data and analytics to make smart decisions and measure performance\nCombine multiple tactics into one cohesive strategy\nConfidently plan and run digital campaigns across platforms\n\n\n\n\n\n\nIs this course for me?\nThis is a Foundation Learning Level course. \nIt’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. \nWith the right foundation\, there’s no limit to what you can do next.
URL:https://marketing.com.au/event/digital-marketing-essentials-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260702
DTEND;VALUE=DATE:20260904
DTSTAMP:20260415T212753
CREATED:20260404T014552Z
LAST-MODIFIED:20260404T020226Z
UID:27444-1782950400-1788479999@marketing.com.au
SUMMARY:AI Powered Content & Digital Storytelling
DESCRIPTION:Join us for a dynamic full-day workshop\, “AI-Powered Storytelling Masterclass\,” led by Steve Ballantyne\, an industry veteran with over 30 years of storytelling and branding expertise. Designed for marketers\, business leaders\, and creatives\, this workshop will demonstrate how to integrate traditional storytelling methods with generative AI tools to revolutionise your content creation process. \nThis workshop will give you the practical skills to harness AI tools to craft more engaging\, scalable\, and personalised stories across all digital platforms. From brand narratives to social media campaigns\, you’ll walk away empowered to create content that captures attention and drives impact.
URL:https://marketing.com.au/event/ai-powered-content-digital-storytelling/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260719
DTEND;VALUE=DATE:20260720
DTSTAMP:20260415T212753
CREATED:20260404T014307Z
LAST-MODIFIED:20260404T020226Z
UID:27440-1784419200-1784505599@marketing.com.au
SUMMARY:Copywriting with AI
DESCRIPTION:Today’s marketers are under pressure to produce high-quality copy at speed. Many have turned to AI tools like ChatGPT for support\, only to realise that without a strong foundation in copywriting\, it is difficult to judge quality\, refine output or achieve meaningful results. \nThis engaging 3 hour workshop bridges that gap. It brings together the fundamentals of human copywriting with practical\, structured AI prompting techniques. Participants will learn how to think like an experienced copywriter first\, then use AI to augment their skills\, improve efficiency and elevate the quality of their writing. The focus is not on replacing human judgement\, but on creating a powerful human and AI workflow that delivers better outcomes.
URL:https://marketing.com.au/event/copywriting-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260811
DTEND;VALUE=DATE:20260812
DTSTAMP:20260415T212753
CREATED:20251231T031011Z
LAST-MODIFIED:20251231T073701Z
UID:27247-1786406400-1786492799@marketing.com.au
SUMMARY:How to build a never-ending source of content ideas across an entire content marketing year
DESCRIPTION:Struggling with “what do we post next?” is the #1 killer of consistent content marketing. In 2026\, the brands who win are those who’ve built sustainable\, systemised idea engines — so they never run out of inspiration\, never repeat themselves\, and always stay ahead of their audience’s needs. \nIn this one-hour virtual Lunch n’ Learn\, you’ll learn how to create a year’s worth of content ideas without burnout or creative block. Using proven frameworks and creative prompts\, we’ll show you how to design a repeatable system that fuels endless ideas\, aligns with business goals\, and works across every social platform you’re active on. You’ll leave with a plug-and-play idea generation process that you can revisit again and again. \nWhat we’ll cover: \n\nWhy most businesses run out of content ideas [and how to avoid it]\nThe key frameworks for mapping ideas to the customer journey\nHow to build a “content bank” that lasts an entire year\nTools and techniques to spark creativity on-demand\nHow to repurpose one strong idea into multiple formats + platforms\nTapping into trends without losing consistency or brand voice\nReal examples of businesses running endless\, cohesive campaigns
URL:https://marketing.com.au/event/how-to-build-a-never-ending-source-of-content-ideas-across-an-entire-content-marketing-year/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,Communications,Content Marketing,Marketing,Online
END:VEVENT
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