Marketing news, events and resources
Human beings are wired to listen and learn via stories. Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic. A half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers. Topics Covered... READ MORE
Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media,... READ MORE
As the marketing landscape continues to evolve, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies... READ MORE
Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things. But it’s the same, in that you need to remember that just because... READ MORE
Now in its fourth year, CISO Sydney 2025 is the largest annual gathering of NSW’s most senior InfoSec decision makers. Be part of THE event that sets the cybersecurity agenda — covering everything from mitigation, response and recovery, GRC, cross-functional collaboration, and AI implementation through to strategies for successful leadership and business growth. In 2025... READ MORE
Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. As we all navigate our journey to customer-centricity, take a moment to pause and to recognise and reflect on yours and your team’s hard work, and to celebrate the ways in which you’re championing the customer within... READ MORE
Taking place on 13th March, the Future Media Forum is designed for the key communities in our media landscape: Enterprise Brand Marketers, Agencies, Media Owners and Technology professionals. Bringing together 300+ of the industry’s most influential media executives and the next generation of leaders, and showcasing international keynotes and local pioneers, the Future Media Forum... READ MORE
What drives behaviour change? While factors including technology, culture and economic market conditions all shift and evolve through time, what remains static and enduring are the core marketing disciplines necessary to gain market share. Attend Mumbrella's Retail Marketing Summit for the tips, tricks, strategies and insights to help you along the journey to brand salience.... READ MORE
Let’s unpack consumer behaviour – the trends, what drives them, the impact of AI and technology, and how brands can connect with their audience as a result. Marketers will come away with a deep understanding of the psychology that underlies consumer behaviour, and how they can leverage this to give their brand a competitive edge... READ MORE
These prestigious awards shine a spotlight on campaigns across a range of verticals, from business to consumer, government to pro-bono, and awards the best agencies and internal communications teams of all sizes. Plus, standout industry talent who are raising the bar more than anybody else, will be given a big platform too. Make sure you... READ MORE