Marketing news, events and resources
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. Don't miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market... READ MORE
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture... READ MORE
Brought to you by Product Marketing Alliance, this is your chance to get in a room with the experts as they reveal case studies, best practices, and common challenges, so you can: ➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career... READ MORE
SocialNext is a one-day virtual summit, featuring 25+ live presentations, an exclusive conference kit mailed right to your door, and the opportunity to access the recorded sessions afterward. SocialNext is virtual conference dedicated to bringing Canada's top minds in digital marketing, social media and online advertising together for two full days of 25+ live online... READ MORE
GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS Dive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow's consumers. At GENZA 2023, you won't just listen; you'll experience, learn, and connect. Whether you're a Marketing Manager, Social Media Maestro, or Brand Guardian, arm yourself with... READ MORE
This webinar delves into the transformative power of employee storytelling in shaping a brand’s identity and forging deeper connections with audiences. Learn how user-generated content (UGC) can be leveraged to enhance marketing strategies and authentically communicate your company’s values and culture. Uncover the secrets to unlocking the storytelling potential within your organisation. Explore strategies to encourage... READ MORE
Are open to any business or creator operating within the Australian influencer marketing ecosystem. We welcome entries from individuals and entities working within the influencer marketing ecosystem in Australia. This includes agencies, brands, influencers, content creators, platforms, technology companies and any other individual or business working in influencer marketing.
The retail industry's most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten, it's never been more important to stay on top of the evolving trends and master the art of 'doing more with less'. This event offers anybody within the business of retail... READ MORE
This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality. This content is suitable for brand marketers, brand owners, small business owners, and ageny... READ MORE
IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.