We hope you’ve been enjoying Marketing.com.au’s monthly Australian marketing and advertising event round ups so far this year. Have you managed to get yourself out and about to some of the fantastic events being held? If not, why not peruse the list of upcoming events in May 2018 we have found for you below.
Featured Event: ON24 Webinar World 2018
31 May 2018, Sydney
ON24 Webinar World 2018 is about putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first. The full day event will feature info-packed sessions from organisations like IBM, Microsoft, Brightedge, Hubspot, SimpleHQ and more, on how they use webinars to their full effect and how you can easily integrate webinars into your digital marketing strategy.
Activating the Right Data for Real Results
2 May 2018, Brisbane
At this event we explore how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.
Activating the Right Data for Real Results
3 May 2018, Melbourne
At this event you will explore how marketers can action the data they have available to help improve outcomes, even if the data and systems are incomplete or imperfect. You will hear from the speakers who will be discussing how they use data to both formulate a strategy and to execute and measure results.
Marketing can become quite challenging as it is always changing, making it even harder for those who do not specialise in this field. There is an aspect of marketing in most roles, however, the art of marketing can be far more challenging that meets the eye. This event has been put together to go back to basics, to help you understand marketing 101. It will give you the foundations and open your mind to the world of marketing by using a variety of case studies and examples.
Marketing Meetup – Speed Networking
9 May 2018, Sydney
Marketing Meetup is a speed networking event to help introduce you to the different companies which are located in Sydney West. There will be canapes and drinks before & after the speed networking.
Digital Sales and Marketing Masterclass
10 – 11 May 2018, Sydney
This Digital Sales and Marketing Masterclass runs over 2 days and you will learn the following:
How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.
At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.
There are so many people using LinkedIn as a social platform, however not everyone knows how to use it to their advantage. At this event you will learn how to make the most of some of the features including:
Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use LinkedIn search to find sales/work leads
With social media always changing and expanding, there is a lot to learn and understand. This event will include an in-depth look at the best practices of Facebook marketing including advertising, analytics and strategies. The speaker will go through the foundations, you will lean the important technical aspects of the platform. This event is will also cover:
Business basics
Understanding analytics
Content strategies
Offers & competitions
Integrating 3rd party apps
Intro to advertising
Speaker
Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach
2nd Social Media for Higher Education
22 – 24 May 2018, Sydney
With so many people going into university and being on social media. The most powerful tool for both current and prospective student engagement is in social media. Social media will expand market scope, increase student recruitment and also drive engagement. This event is about using the current and upcoming online platform’s to fuel engagement with students throughout their higher education experience. This conference will explore best practices for creating media content, amplifying your message to your target audience and help with returns on your social media investment
Youth Marketing Australia Conference
23 – 24 May 2018, Melbourne
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s, Social Media Managers, Brand Managers & everyone in between.
Day one of YMA follows a single stream conference structure. Hear from 12+ industry heavy weights and help your brand get the edge. Day two of YMA revolves around your personal and professional development to help you stay on top of your game as a modern marketer.
Digital Sales and Marketing Masterclass
24 – 25 May 2018, Perth
Over 2-days, you will be immersed in:
How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.
At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.
Search Marketing Summit
28 May – 1 June 2018, Sydney
Search Marketing Summit is the refreshed and updated leading 5-day event that offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their skills.
Below are the topics that will be talked about on each day:
May 28, Day One – Advanced PPC Workshop
May 29, Day Two – Search Marketing Summit + FREE SEMrush Networking Cruise
May 30, Day Three – Search Marketing Summit
May 31, Day Four – Advanced SEO Workshop
June 1st, Day Five – Mobile Marketing Workshop with Cindy Krum
There are twenty-six of our local and international speakers, including:
Future Social Media Strategy 2018 Forum
28 May – 1 June 2018, Sydney
With social media being a fast-changing industry relevance can be hard to achieve. This 2-day conference with your leading social media strategist colleagues has been put together to ensure the imminent trends in social strategy are uncovered, it also explorers global social innovations.
It will cover:
The rise of augmented reality and the impact on social strategy
Developing Instagram stories effectively for your business
The continued importance of harnessing influencer marketing
Gaining relevance with the Gen Zers – new platforms and the innovative strategies, plus more!
ON24 Webinar World 2018 is about putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first. The full day event will feature info-packed sessions from organisations like IBM, Microsoft, Brightedge, Hubspot, SimpleHQ and more, on how they use webinars to their full effect and how you can easily integrate webinars into your digital marketing strategy.
Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.
