Australian Marketing Conferences and Events – April 2018

As we head into Quarter 2, there are plenty of great marketing and advertising events coming up around Australia that we’re sure you’ll enjoy.

If there’s something you think we’ve missed or something you’d like to share, don’t forget you can submit your event free here.

Upcoming Events – April 2018

Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn:

• Practical training to build a foundation of strong analytical skills and improve your workforce
• Using meaningful data and metrics to plan in a disruptive environment
• Applying workforce analytics to gauge human capital and drive change
• Understanding the fundamental calculations needed to support your organisation
• Developing best practices for forecasting and planning

For more information visit: https://marketing.com.au/event/workforce-analytics-workshop-2018-sydney/

Launch into Growth Marketing – Melbourne
7 April 2018, Melbourne

To help grow your business, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do they use different options including data-driven , unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

For more information visit: https://marketing.com.au/event/launch-into-growth-marketing-melbourne/

Launch into Growth Marketing
8 April 2018, Melbourne

To help grow your business, offering or idea is to look at Growth Marketing, this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do they use different options including data-driven , unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

For more information visit: https://marketing.com.au/event/launch-into-growth-marketing/

Optimising Social Media for the Public Sector
10 – 11 April 2018, Sydney

Do you work in a government agency and struggle to use the power of social media? Social media has become a very effective tool for organisation to communicate with their audience, whether it is customers or stakeholders. At this conference they will be featuring the main platforms that everyone uses: Facebook, Twitter, Instagram, LinkedIn and Facebook Messenger. This conference will teach you skills that are required to become an expert on social media, it will teach you how to provide strategies to leverage current and emerging platforms, create interest plus more!

For more information visit: https://marketing.com.au/event/optimising-social-media-public-sector/

Social Media Analytics and Reporting
12 April 2018, Adelaide

Reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly. At this event you will learn about native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn.
This course will cover:

• the importance of social media analytics
• recommended social media reporting tools
• native Facebook page insights
• native Instagram business analytics
• native Linkedin company page insights
• native Twitter analytics
• social media reporting template(s).

For more information visit: https://marketing.com.au/event/social-media-analytics-and-reporting/

Sunset Marketing with AMI
12 April 2018, Sydney

The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. 2017 was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence.

Zeina Khodr will take you through what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.

For more information visit: https://marketing.com.au/event/sunset-marketing-with-ami/

Social Media Course – Sydney
13 April 2018, Sydney

This Social Media course has been designed to give you a clearer understanding of using social media for marketing, it will help give you direction, different tools and also the confidence with social media. You will learn how to think strategically about social media to help you become more successful in the long run, you will also get practical tips for quick gains.

For more information visit: https://marketing.com.au/event/social-media-course-sydney-3/

Workforce Analytics Workshop 2018 – Melbourne
17 – 18 April 2018, Melbourne

Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: Engaging all levels of leadership to improve effective implementation Analysing visual reports to increase impact and value Integrating new workforce analytics with existing practices Aligning your metrics with an organisational strategy Leveraging tools and communication avenues to increase engagement

For more information visit: https://marketing.com.au/event/workforce-analytics-workshop-2018-melbourne/

10th Social Media for Gov Summit
17 – 19 April 2018, Canberra

The Social Media for Gov Summit is an event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. It includes powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals.

Social media helps government organisations to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. With or without public sector engagement, citizens around the world are continuing to express freely their opinions towards the governmental issues that surround them.

For more information visit: https://marketing.com.au/event/10th-social-media-for-gov-summit/

Big Digital 2018
18 – 20 April 2018, Adelaide

Big Digital is one of Australia’s most exciting digital marketing conferences and it returns to Adelaide in 2018 with a fantastic line up of world class speakers. Day 1 is the Workshop and Day 2 and 3 are the main conference with two streams. Learn about all aspects of search engine optimisation (SEO), paid search tactics and tools, social media marketing, blogging content development and other topics to help boost your online results.

For more information visit: https://marketing.com.au/event/big-digital-2018-adelaide/

Digiday Hot Topic: Remaking Retail
19 April 2018, Sydney

With more and more people using online shopping as their preference for shopping there has been a profound impact on the world of retail. With amazon now on Australian shores there has also been an increase in customer expectations. This is one day event explores the new retail landscape through the lens of new technologies, new channels, customer experience vs price and more.

Confirmed presenters: Jack Gillespie, Director, Emerging Technology, Deloitte Digital; John Batistich, Advisor,; Zip.co, Non-Executive Director, Foodco; Simon Hickson, ANZ Business Development, Alibaba; Kath Blackham, Managing Director, Versa; Jeff Gibb, Sr. Business Development Manager, Amazon Alexa, plus many more!

For more information visit: https://marketing.com.au/event/digiday-hot-topic-remaking-retail/

Digital Marketing Leaders Summit
26 – 27 April 2018, Sydney

Join over 100 senior marketers and Digital Strategists at this 2 day conference of networking and learning. Some of the topics that will be covered include: Measuring ROI – How to prove the real effectiveness of campaigns Native Advertising and the growth of smart content Content consolidation and Influencer Marketing The growth correlation of Mobile and Video Can Chatbots move just from customer service to social integration? Should your Marketing feel like one big story? Plus more!

For more information visit: https://marketing.com.au/event/digital-marketing-leaders-summit/

Where to Next?

If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.

If you have an event to share with us, all you need to do is submit your event here.

• About
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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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