Problogger: The Visual Blog – Donna Moritz

Problogger: The Visual Blog – Donna Moritz

Donna Moritz is a social media strategist and visual marketing specialist based in Queensland, Australia. She’s passionate about word of mouth marketing and content strategy and she loves visual social media. Her blog, Socially Sorted, won the Best Australian Business Blog for 2014, and she is a regular contributor for some of the biggest business and social media websites in the world, including Social Media Examiner and Entrepreneur Online.

Visual Connectivity

According to Moritz, human beings are hardwired to engage with images from the moment we are born. We’ve been doing this for centuries: right back to when the Egyptians hand carved hieroglyphs onto the walls of the pyramids to tell their stories. So, naturally, we engage with them much faster than written content; it takes us just 13 milliseconds to process an image. This means that we make decisions, based on visual content, very quickly.

And the social media stats prove it: Facebook has 350 million photos uploaded daily; a Tweet that includes an image is twice as likely to be retweeted as one without; and people using Pinterest are 15 times more likely to buy a product than Facebook users.

Blogging and Visual Content

Mortiz tells us that, as bloggers, we all need to be creating visual content that lives on our blogs. After all, as the saying goes,

“Don’t build your castle on the shifting sands of social media. Build it on the strong foundations of your blog.”

Moritz encourages bloggers to think of visual content as the Tardis of their blog (as in the Dr Who Tardis – it looks small from the outside, but underneath its chock full to the brim with content). Readers are still looking to click through to awesome written content from visual content. So, you need to make sure that there is some substance behind the pretty pictures that you share on social media. You need to be sure that your visual content is taking readers back to your blog, back to your strong home-base.

Donna Moritz
Image courtesy of http://sociallysorted.com.au/

Tips for Visual Content Creation

  • The biggest, most important piece of advice when it comes to visual content: ensure that it is new, that it is original. Create new content for people to share. Don’t be just the same as everyone else. Create differently.
  • f you want to talk to people while they consumer their entertainment, then you have to actually be their entertainment. So, try to think natively about how people are using content on different platforms. Take your readers with you on the journey.
  • Quotes and funny photos work well on Facebook, because when people are on Facebook, they are usually connecting with friends and family. They are looking for nostalgia, humour, light entertainment.
  • Make visual content snackable. Visual content should be just a quick snapshot of the more detailed content available behind it. It should be easily processed, and digested.
  • When creating visual content, think about it from the perspective of your audience: if I click on this image, how will it improve my life, or entertain me? Be useful, not just pretty.
  • Be clear on where you are sending traffic when someone clicks on your visual content. If you don’t, they’ll end up on someone else’s blog.
  • Remember that reach means nothing without the attention of the eyeballs.
  • Content that is perfect for sharing in a visual form includes quotes, tips, how tos and checklists.

Visual Content Creation Tools

According to Moritz, her top three essential image creation tools include:

  • For use on a desktop or laptop: Canva and Picmonkey
  • For use on a smartphone: WordSwag and LIttle Moments App on iphone and Over on iPhone and Android.
  • For Infographics: Piktochart. This tool has a whole swag of templates that can be easily customized for colour, images, branding, logos and style and layout.

Take Action

Mortiz encouraged the bloggers in the audience to take some action as a result of her incredibly insightful presentation:

  • Start by doing a Pinterest source check. You can do this by simply Googling www.pinterest.com.au/source/thenameofyourwebsite.com
  • Think about visual content differently. Work out exactly how you can start creating even one type of original visual content. This might be just one image per day, or an infographic, or a presentation on slideshare. Whatever that piece of content is, be sure to think of it in terms of how it can be useful to your audience and how it will drive traffic to your blog.
  • Visit your website and your blog, pretending that you are a reader. Visit it both from a desktop, a laptop, and a mobile. Is it easily navigable (particularly on a mobile device)? Is the content easy to share? Do your social media sharing buttons actually work?
  • Start experimenting a brand new tool. You could choose Canva, PicMonkey, or WordSwag. Use them to create an original image or two, and then share these on your blog. Monitor the response, and the sharing momentum. See how far they go.
  • Step back, take a deep breath and try to work out what the special spark of your blog actually is. What is that your readers respond to? What do you most enjoy? Focus on those topics and work how you can generate some visual content in these areas.
What You May Not Know About Baby Boomers

What You May Not Know About Baby Boomers

We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9.

Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was born post World War II between 1946 and 1964. So that makes them between 50 to 67 years of age this year.

You may not be surprised that this research shows that around 40% are cashed up with money to burn but perhaps Baby Boomers are a little more savvy than you realised?

Please click on the infographic below to view a larger version.

Is Inbound Marketing In Your Marketing Mix?

Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90’s this little world of marketing as we new it would be turned on it’s head when the Internet was commercialised and inbound marketing was born.

The Internet gave us all CONTROL! There was now a new way to seek out products and services and to do our own research before we buy something. This coupled with the rise of social media meant consumers started to pay less attention to sometimes annoying traditional outbound marketing and used their new powers to become more marketing savvy and seek out products and brands that appeal to them and then also share them with friends and family.

Today, as marketers, we need to (more…)

What Everybody Ought To Know About Infographics

What Everybody Ought To Know About Infographics

We all love a good infographic and their popularity is on the rise both worldwide and in Australia.

This week in order to honour the humble infographic, we decided to give it a crack ourselves. Not only were we pleasantly surprised at how easy it was, it was also a lot of fun!

We hope you enjoy ‘Infographic Mania’ which looks at the popularity of infographics and how you can make one.

Feel free to share it around to inspire others to unleash the graphic designer within!

Embed and share code:
<a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a href="http://marketing.com.au">Marketing.com.au</a>

Marketing.com.au Infographic Mania
Marketing.com.au

Embed and share code:
<a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a href="http://marketing.com.au">Marketing.com.au</a>