Problogger: The Visual Blog – Donna Moritz

Problogger: The Visual Blog – Donna Moritz

Donna Moritz is a social media strategist and visual marketing specialist based in Queensland, Australia. She’s passionate about word of mouth marketing and content strategy and she loves visual social media. Her blog, Socially Sorted, won the Best Australian Business Blog for 2014, and she is a regular contributor for some of the biggest business and social media websites in the world, including Social Media Examiner and Entrepreneur Online. Visual Connectivity According to Moritz, human beings are hardwired to engage with images from the moment we are born. We’ve been doing this for centuries: right back to when the Egyptians hand carved hieroglyphs onto the walls of the pyramids to tell their stories. So, naturally, we engage with them much faster than written content; it takes us just 13 milliseconds to process an image. This means that we make decisions, based on visual content, very quickly. And the social media stats prove it: Facebook has 350 million photos uploaded daily; a Tweet that includes an image is twice as likely to be retweeted as one without; and people using Pinterest are 15 times more likely to buy a product than Facebook users. Blogging and Visual Content Mortiz tells us that, as bloggers, we all need to be creating visual content that lives on our blogs. After all, as the saying goes, “Don’t build your castle on the shifting sands of social media. Build it on the strong foundations of your blog.” Moritz encourages bloggers to think of visual content as the Tardis of their blog (as in the Dr Who Tardis – it looks small from the outside, but underneath...
What You May Not Know About Baby Boomers

What You May Not Know About Baby Boomers

We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9. Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was born post World War II between 1946 and 1964. So that makes them between 50 to 67 years of age this year. You may not be surprised that this research shows that around 40% are cashed up with money to burn but perhaps Baby Boomers are a little more savvy than you realised? Please click on the infographic below to view a larger...

Is Inbound Marketing In Your Marketing Mix?

Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90’s this little world of marketing as we new it would be turned on it’s head when the Internet was commercialised and inbound marketing was born. The Internet gave us all CONTROL! There was now a new way to seek out products and services and to do our own research before we buy something. This coupled with the rise of social media meant consumers started to pay less attention to sometimes annoying traditional outbound marketing and used their new powers to become more marketing savvy and seek out products and brands that appeal to them and then also share them with friends and family. Today, as marketers, we need to focus more attention on earning the interest of potential customers and not just relying on being able to ‘buy it’ through traditional marketing. If businesses create interesting and valuable content for readers it creates a positive connection between the consumer and the company, making them more likely to engage with you and buy your products. We’re not saying that outbound marketing is dead, it’s far from it. What we are saying is that businesses need to evaluate the marketing mix so that the best combination of inbound and outbound marketing can be achieved for your business. Here are some of the most common outbound and inbound marketing activities to help you understand the differentiation a little more. Outbound marketing includes: TV ads Radio...
What Everybody Ought To Know About Infographics

What Everybody Ought To Know About Infographics

We all love a good infographic and their popularity is on the rise both worldwide and in Australia. This week in order to honour the humble infographic, we decided to give it a crack ourselves. Not only were we pleasantly surprised at how easy it was, it was also a lot of fun! We hope you enjoy ‘Infographic Mania’ which looks at the popularity of infographics and how you can make one. Feel free to share it around to inspire others to unleash the graphic designer within! Embed and share code: <a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a href="http://marketing.com.au">Marketing.com.au</a> Marketing.com.au Embed and share code: <a href="http://marketing.com.au/infographics/"><img title="Marketing.com.au Infographic Mania" src="http://marketing.com.au/wp-content/mkt-uploads/2012/08/Infographic-Mania_Marketing_com_au_7Aug12-e1344378277365.png" alt="Marketing.com.au Infographic Mania" width="600" height="1500" /></a><a...