Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE
Does Your Business Need An e-Marketing Make Over?
Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge… READ MORE
Measuring The ROI Of Your SEO Campaign
Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses… READ MORE
What The Apple iPad Mini Means For Marketers
The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard… READ MORE
Digital Marketing Trends In Australia
We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still… READ MORE
Tired Presentations? Alternatives to PowerPoint
We recently discussed some top tips for creating great presentations. However, in this post we’d like to discuss some great alternatives to just defaulting to Microsoft PowerPoint. There are a growing number of people now relying on cloud based Internet hosted applications for presentations, without the need for desktop software. Not only does this make… READ MORE
