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Writing for the Web One-Day Short Course – Melbourne

October 29, 2019 By marketing.com.au

Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE

Does Your Business Need An e-Marketing Make Over?

September 11, 2013 By Bernard Somja

Does your business need an e-Marketing make over? There is a saying that for anything to remain successful, one must show the same enthusiasm as in the beginning. That’s never truer in business. Setting up an online business is pretty easy nowadays. But to make it successful and maintain it as such, requires specialised knowledge… READ MORE

Measuring The ROI Of Your SEO Campaign

November 21, 2012 By Mike van der Heijden

Examples of search marketing in Google

Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses… READ MORE

What The Apple iPad Mini Means For Marketers

November 9, 2012 By Calie Salter

ipad-mini

The Apple iPad mini launched in Australia last week. If you haven’t already seen one, it is a thinner, smaller, lighter and more affordable version of the standard iPad with all the features you love and some extra enhancements. As you might expect there has been talk about how much it will cannibalise Apple’s standard… READ MORE

Digital Marketing Trends In Australia

October 18, 2012 By Calie Salter

digital-marketing

We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still… READ MORE

Tired Presentations? Alternatives to PowerPoint

September 6, 2012 By Chris Burgess

We recently discussed some top tips for creating great presentations. However, in this post we’d like to discuss some great alternatives to just defaulting to Microsoft PowerPoint. There are a growing number of people now relying on cloud based Internet hosted applications for presentations, without the need for desktop software. Not only does this make… READ MORE

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