In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In… READ MORE
Marketing Technology – What Are the Trends in 2017?
2017 has already brought some interesting new trends in the area of marketing technology (or MarTech), and this is likely to continue throughout the year. The average marketer has more technology than… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When… READ MORE
Top Tips for Making Awesome Explainer Videos
Simply, explainer videos explain: their specific goal is to create understanding, often in an entertaining and memorable way. These short (60-90 sec) online marketing videos explain your company’s service or… READ MORE
Online Video Marketing Trends in 2016
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy…. READ MORE
Lightning in a Bottle: The power of branded video content
Digital video content is revolutionising the way that brands communicate with their audiences – but is it for everyone? Sportsbet Marketing Director Barni Evans discusses how companies leverage video.
Video and content marketing: Gaining and measuring customer mindshare (NSW)
Video and content marketing: Gaining and measuring customer mindshare (NSW) | Half Day Forum If you’re not using online video – to create attention, increase engagement, and measure your digital… READ MORE
Exploiting Video in Your Content Strategy
It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content. At… READ MORE
IAB Video State of the Industry
Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event, where they will reveal the results from the second Video State of the Industry Survey, in… READ MORE
Problogger: The Web Video Strategy For Bloggers – David Jenyns
David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger… READ MORE