Established in 2005, YouTube has become the premier platform for video-based marketing, making it indispensable for many Australian businesses. Yet, as algorithms continue to evolve, aspiring creators often find themselves… READ MORE
5 Proven Marketing Strategies You Should Implement Right Now
There are plenty of marketing tactics and strategies you can implement to benefit your business. But what ones should you focus on today? Here are 5 proven marketing strategies you… READ MORE
VidCon Australia 2019
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers. This year’s Industry Track will provide deep, industry-changing insights on how to grow and… READ MORE
How Effective Is Video Content Marketing Really?
Video marketing is not like it used to be. These days, companies are taking it a lot more seriously and so many more are getting on board. Why video, you… READ MORE
Are You Prepared for the Biggest Social Media Trends in 2019?
Any social media user will probably know by now that unless you put some content online, either business-wise or for personal reasons – you simply don’t exist. Went on a… READ MORE
Why the Future of Content Will Be User Created & Controlled
We’ve all heard of user generated content (UGC), a staple of any content marketing strategy. While the power of UGC can’t be refuted, all good things eventually evolve. So what… READ MORE
Why Do Short Format Videos Work?
In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In… READ MORE
Where Are Small Businesses Spending Their Marketing Dollar in 2017?
As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world… READ MORE
How to Increase Your Facebook Video Reach
Video is all the rage right now in content marketing. And with a good reason. According to YouTube, mobile video consumption rises by a smashing 100% every single year. When… READ MORE
Fundamental Workshop: Video Marketing
Learn how to think strategically about video content as part of the marketing mix, as well as how to create engaging content that can be used in a variety of… READ MORE