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Budgeting Social Media Marketing and How to Get Your Money’s Worth

October 1, 2019 By Natasha Lane

Budgeting Social Media Marketing and How to Get Your Money’s Worth

Back in 2008, researchers from the University of California, San Diego, concluded that the brain of an average American was exposed to 34GB of information on a daily basis. More than a decade later that number undoubtedly  increased, which brought about another phenomenon – banner blindness. The attention of social media users hit an all-time… READ MORE

How to Create a Social Media Marketing Plan like a Pro

December 5, 2018 By Patrick Panuncillon

Social media marketing plan

If you have to choose a digital platform to market your business, what will it be and why? While many people are no expert in marketing, one of the most probable response you’ll hear is that social media sites are your best bet. Why? It is because everyone knows that a massive number of internet… READ MORE

8 Tactics to Increase Engagement on Your Business Facebook Page

October 10, 2018 By Davide Defendi

How to increase Facebook page engagement

Facebook engagement is getting increasingly challenging. With over 70 million businesses worldwide using Facebook Pages and 20 million communicating using Facebook Messenger, Facebook has become the norm of consumer and business engagement. Unlike slow conventional marketing, Facebook is a mechanism for instantaneous connection with customers and audiences, allowing a more tailored and specialised form of… READ MORE

Australian Social Media Statistics: 2013 vs 2014

May 7, 2014 By Sally Wood

Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool. There’s the fact that it affords businesses real-time communication opportunities within minutes (not hours or days). Businesses can quickly, easily and efficiently engage directly with… READ MORE

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