Did you know Facebook has nearly 2 billion monthly active users? That is a lot of cute cat videos people! Aside from being an addictive distraction from things you need… READ MORE
Trends, Benchmarks And Insights – Digital Marketing In 2013
Recently, Experian Marketing Services released a very comprehensive report on just how marketers can reach today’s always on, highly engaged and demanding consumer in an integrated way across a variety… READ MORE
What Is Content Marketing?
One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are… READ MORE
A Brave New World – Social Customer Relationship Management
We are currently witnessing societal and business change not seen since the industrial revolution. The combination of mobile phones, the internet and social channels are revolutionizing every aspect of our… READ MORE
The Marketing Cloud: A New Era For Marketing
We attended the Salesforce Cloudforce Essentials day in Melbourne yesterday and we wanted to share with you some of the interesting discussions from the day. Salesforce recently launched Marketing Cloud™ which is… READ MORE
Digital Marketing Trends In Australia
We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the… READ MORE
Using Social Platforms for Business
There is a rapidly increasing trend of social platforms and tools being used internally (not just externally) within organisations. This was actually one of the hot topics discussed at the Mashable Social Media… READ MORE