Think of this, you’re driving on the freeway and you want to be ahead of someone that left an hour before you. They’re already up to their maximum speed of 100km/h and are miles in front. So, not only do you have to catch up to the speed that they’re doing, but also go a… READ MORE
Monitoring Search Rankings and Fluctuations in the SERPs
Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this has been updated for 2020. While Google’s biggest algorithm and platform changes (the most recent of which include Hummingbird, Penguin, and Panda) hit the headlines… READ MORE
What is Google Penguin?
A question we’re asked regularly by clients is “What is Google Penguin?” and “What can I do about it? Should I be worried?” Unfortunately, there is no simple answer that fits everyone as different websites, industries and factors have been treated differently. Has everyone been hurt? Not really. Latest numbers out were that only 3.1%… READ MORE
