It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
How to Obtain High Quality Links with Influencer Marketing
You probably already know that influencer marketing is a popular marketing strategy among many marketers today. According to a report by Linqia, 86% of marketers launched an influencer marketing campaign in 2017, and 92% of them found it to be effective. Influencer marketing is a powerful strategy to reach a bigger audience, drive more traffic,… READ MORE