In the world of marketing, where content is king, user generated content (UGC) is above all. According to the stats, nearly 90% of the customers read online reviews before making the final purchase, UGC has become a need of the hour for the brand. It helps in increasing conversion rates and thereby, sales and traffic…. READ MORE
Three Actionable Digital Marketing Predictions For 2020
Digital marketing predictions tend to reach a fever pitch each time a new year rolls around. And while they make for interesting reading, the frustrating part is they also leave a gaping hole when it comes to implementation. There are many, many digital marketing predictions to choose from for 2020. The opportunities are enormous if… READ MORE
5 Tips to Getting Found on Google
With so many ways to advertise a business in 2020, it can be difficult to know which options to spend your time on. Gone are the days where you could place one advertisement in the Yellow Pages and be guaranteed a regular stream of local customers. Today, the concept of Yellow Pages hasn’t disappeared, it’s… READ MORE
How to Improve Your Business Reputation
It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
How to Obtain High Quality Links with Influencer Marketing
You probably already know that influencer marketing is a popular marketing strategy among many marketers today. According to a report by Linqia, 86% of marketers launched an influencer marketing campaign in 2017, and 92% of them found it to be effective. Influencer marketing is a powerful strategy to reach a bigger audience, drive more traffic,… READ MORE