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The Pros and Cons of Different Advertising Mediums

August 14, 2018 By Maria Estrada

advertising platforms

The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and traditional media, to reach their target audience. With the wide array of options available for businesses to advertise their products and services, they sometimes struggle… READ MORE

Making the Most of Your Advertising Spend: Examples of Advertising Budgets

October 29, 2013 By Sally Wood

advertising

Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE

The Real Cost of Marketing

February 5, 2012 By Sally Wood

Influencers in your content marketing strategy

Do you know the real cost of marketing? How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless… READ MORE

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