Writing a book for the first time? Which segment is your book for? Have you thought out the strategy for putting it across to your readers? How do you propose… READ MORE
Promotional Products Are Worth the Investment – If You Know How to Maximise Them
When it comes to promoting your brand and marketing your company, one of the popular ways is to give your clients or customers an item with your company logo and/or… READ MORE
Getting Your Marketing Mix Just Right
An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge… READ MORE
Promo Planning for Pros: Sample Promotional Plan Template
What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the… READ MORE