Forward thinking is always important. Locating potential issues in your marketing campaigns and finding ways to fix them is one of your first steps to improving your return on investment, sales and brand reach. Some marketing techniques age better than others, and that’s to be expected as the world moves forward, technology changes and new… READ MORE
Making the Most of Your Advertising Spend: Examples of Advertising Budgets
Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE
The Real Cost of Marketing
How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies to their collective head around. It’s kind of like the chicken and the egg scenario. You need to undertake marketing to attract clients but unless you have clients (and therefore a bit of… READ MORE