Pay-per-click advertising is one of the most effective ways to generate targeted traffic to your website and build leads. Though many people seem to believe that running a successful PPC… READ MORE
Google AdWords: How to Write a Compelling AdWords Advert
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Top Tips for Successful Search Marketing
Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks… READ MORE