So you’ve setup your ecommerce store, you have organised great products, have great photos, have done your research into your chosen niche, and are driving targeted traffic to your store. You should be getting good sales right? For many of you, you are, but for some it’s not quite so simple. Your analytics tell you… READ MORE
Connected Consumer: The future of digital retail experience
In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands, ‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want. And as omni-channel provides consumers with a seamless experience, how are retailers going… READ MORE
How to Offer Free Shipping Without Breaking the Bank
A couple of weeks ago, we brought to you an article that illustrated the practical benefits that free shipping can deliver to e-commerce retailers. In case you missed it, take a look at Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates? According to our research, 88% of shopping carts (representing… READ MORE
Is Free Shipping Really That Important When It Comes To E-Commerce Conversion Rates?
E-commerce sales are booming. According to Emarketer, global online sales will reach an all-time high of $1.5 trillion this year. Despite this record high, approximately 88% of all shopping carts are abandoned. That means that, this year, more than $11 trillion worth of sales will be lost due to shopping cart abandonment. Clearly, online shoppers… READ MORE