It’s no secret that a large number of buyers research online before making a purchase. They hop on-to many sites and customer reviews before deciding to buy. 85% of consumers trust online reviews as much as personal recommendations. (Source – Status Labs) The internet provides buyers with a way to explore many options. Consumers buy… READ MORE
Why The Buck Stops With Customer Reviews
Companies will happily spend a pretty penny on their social media content, influencer and partnership opportunities, search, display banners and all the like, in order to master the beast that is digital marketing. But not enough attention is given to the space where customers look more than anywhere else: reviews. In 2017, BrightLocal found that… READ MORE
The Focal Point of Local SEO Is Online Reviews
For any online business their reputation is important as it determines your local SEO rankings. The more positive reviews you have for your business, the better your site will rank. Therefore, the focal point of Local SEO is getting those online reviews. However, the local search algorithm considers many things such as external certification, social… READ MORE
A Guide to Using Yelp for Australian Businesses
We all know that word of mouth is a powerful thing and in today’s social media savvy world, businesses are relying on it more heavily to generate new business. Local search is fast becoming a game changer for local business and with online consumer reviews becoming more popular, it’s not surprising that Yelp decided to… READ MORE