Before we launch into a tirade about advertising budgets (and give you examples thereof), let’s take a step back. What exactly is encapsulated by the term advertising? It differs greatly from marketing. Advertising is far narrower than marketing and should be treated as such. In fact, advertising is just one small part of marketing. If… READ MORE
How to Get the Best Results from Your PR Agency
So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on what PR even is, let alone what its benefits are. Isn’t it all just spin? Don’t today’s marketing savvy consumers see through PR fluff these… READ MORE
