A hospitality business requires a steady flow of revenue to survive. Like any other business, you need to come up with creative ways to market your brand out there. People must know the services your offer and your location, which is only possible through a well-planned marketing strategy. To promote your hospitality business, there are… READ MORE
The Business Case for Social Media: How to Convince Your CEO
I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is that the majority of senior managers, particularly CEOs, are of an older demographic. Social media wasn’t even a blip on the horizon when they were… READ MORE
