Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day before Fishkin’s speech, it was one of the more interesting presentations of the conference. Why Google+? What it is that makes Google+ special? According to… READ MORE
Monitoring Search Rankings and Fluctuations in the SERPs
Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this has been updated for 2020. While Google’s biggest algorithm and platform changes (the most recent of which include Hummingbird, Penguin, and Panda) hit the headlines… READ MORE
