Most ads make you want to change the channel, turn the page or click the ‘skip’ button. But every now and then, some of the more creative advertisers and agencies… READ MORE
SMS Gateway Boosts Online Business’ Customer Retention
Running a successful online business with a customer base that is not all that ‘online’ is quite a challenge. Here is a the story of how an online Australian business,… READ MORE
Australian Marketing Events Roundup – November 2013
As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from… READ MORE
Giving Away Poorly Made Promotional Items May Affect Your Business
If you are using a promotional item to promote your business, you need to be proud of it. It’s rewarding to see your logo on good quality materials. Although it… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
Why Don’t Our Videos Rank On YouTube? Busting The Mystery Behind YouTube Rankings
For someone trying to optimise their businesses videos on YouTube, it may seem as though YouTube rankings are pretty much random. This realisation can be pretty frustrating, but let me… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time… READ MORE
Implementing a Social Media Policy
Whilst social media provides many opportunities for businesses, some businesses are potentially unaware or seem to have forgotten the need to have a robust social media policy in place to… READ MORE
Promo Planning for Pros: Sample Promotional Plan Template
What exactly is a promotional plan, I hear you ask? Well, in its simplest form, a promotional plan should work hand-in-hand with your overarching marketing plan to set out the… READ MORE
Why You Should Study Marketing Online
A career in marketing is fun, worthwhile and challenging – especially in this increasingly consumer-driven world. And there’s no better way to get started than by studying an online marketing… READ MORE