The year 2017 was full of surprising events in which we witnessed Donald Trump becoming the president of United States and cryptocurrency dominating the headlines as a result of their dramatic rise. The digital front also saw drastic changes where the robot “Sophia” became a citizen of Saudi Arabia, and Amazon inaugurated the world’s first… READ MORE
Tools to Streamline Marketing Automation
Email marketing should be a key part of any online marketing effort. Email marketing is often undersold and carries a negative connotation due to it automatically being associated with the irritating spam mail that turns up in our inboxes. Effective email marketing campaigns are very different from spam and email marketing platforms like MailChimp have… READ MORE
Marketing Automation Strategy
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation… READ MORE
Marketing Predictions For 2015
I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such, we thought it fitting to spend some time reflecting on the year that was, and posing some predictions for the year ahead. That’s right folks,… READ MORE
