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How Automation Is Changing and What Marketers Can Learn from It

March 8, 2018 By Sohail Rupani

Marketing Automation

The year 2017 was full of surprising events in which we witnessed Donald Trump becoming the president of United States and cryptocurrency dominating the headlines as a result of their dramatic rise. The digital front also saw drastic changes where the robot “Sophia” became a citizen of Saudi Arabia, and Amazon inaugurated the world’s first… READ MORE

Tools to Streamline Marketing Automation

May 3, 2016 By Sally Wood

marketing automation tools

Email marketing should be a key part of any online marketing effort. Email marketing is often undersold and carries a negative connotation due to it automatically being associated with the irritating spam mail that turns up in our inboxes. Effective email marketing campaigns are very different from spam and email marketing platforms like MailChimp have… READ MORE

Marketing Automation Strategy

April 21, 2016 By Marketing.com.au Team

Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation… READ MORE

Marketing Predictions For 2015

December 17, 2014 By Sally Wood

I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such, we thought it fitting to spend some time reflecting on the year that was, and posing some predictions for the year ahead. That’s right folks,… READ MORE

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