When it comes to increasing your visibility in search engines, link building is considered a vital cog in the wheel responsible for helping websites achieve higher ranks. In fact, it has become an essential part of most SEO plans because of the juice quality links provide to your website traffic. The reason quality link building… READ MORE
Master Workshop: SEO for Marketers
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with… READ MORE
What is Google Penguin?
A question we’re asked regularly by clients is “What is Google Penguin?” and “What can I do about it? Should I be worried?” Unfortunately, there is no simple answer that fits everyone as different websites, industries and factors have been treated differently. Has everyone been hurt? Not really. Latest numbers out were that only 3.1%… READ MORE