The importance of SEO in today’s global market is clear to everyone. For the marketing department, it is arguably the most important aspect of their job. Not only does SEO help search engine logic to more favourably index our web pages, but it also enhances user experience. A long-term marketing strategy can drive traffic towards… READ MORE
Why Don’t Our Videos Rank On YouTube? Busting The Mystery Behind YouTube Rankings
For someone trying to optimise their businesses videos on YouTube, it may seem as though YouTube rankings are pretty much random. This realisation can be pretty frustrating, but let me tell you they are not! And in this article we bust the mystery behind YouTube’s ranking system. There are a number of steps you can… READ MORE
Measuring The ROI Of Your SEO Campaign
Hi everyone, my name is Mike van der Heijden and I work as a Senior Business Analyst at SEO Works, an Australian based SEO services provider with offices throughout Australia. I have been invited to be a regular contributor to Marketing.com.au on everything and anything in the wonderful world of online marketing. Today’s article discusses… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or so, they are those little text ads that appear whenever you search for something (using Google obviously). Google makes an absolute fortune from these little… READ MORE