Advertising is a proven and effective way to get new leads and customers.
However, plenty of businesses are just approaching it plain wrong. It’s frustrating to see and so many businesses could actually start seeing a decent ROI on their ad spend
‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how to make it happen? Let’s take it from the top; a landing page is a web page. It targets a specific audience, offers them something… READ MORE
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely here to stay. With ever increasing web usage (from 11% of the developed world in 1996 to 77% in 2013), online marketing may one day… READ MORE
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you have to say, amidst the veritable explosion of content and message delivery channels that compete for their attention every minute of every day. Whether you’re… READ MORE
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