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A New Approach To Data Protection in 2022

April 2, 2022 By Dan Rradak

Data Protection in 2022

Data is the most integral part of every website. If lost or accessed without consent, it can reveal customer information, employee social security number, client financial records, trade secrets, etc. Therefore, a new and better approach towards data protection is needed in 2022 to ensure smooth business functioning. Last year, websites succumbed to cyberattacks in large numbers. IBM… READ MORE

Data To Monitor Daily In Google Analytics For Success

May 2, 2020 By Jamie Costello

Data to monitor daily in Google Analytics

Having a business in the modern-day and age, it’s important that you have a presence online in order to attract customers. If you don’t have a website then you’d rather not exist as a brand. When you create a website that has useful content and products that are attractive to the general public, it’s going… READ MORE

AUS Government Data Summit

March 18, 2020 By marketing.com.au

The 6th Australian Government Data Summit will focus on how you can improve the reliability, quality and accessibility of data, use data and emerging technology for innovation and competitive advantage and imbed data literacy and build a highly skilled data workforce to create a data-driven culture. It will explore the trends and strategies that will push your data management practices… READ MORE

What is Intent Marketing & What Does It Matter

August 8, 2019 By marketing.com.au

Keep to enrich your marketing with intend data? Want to find out which companies in the market are looking for what you offer? What we’ll cover in this event… What is “intent data?” What are the different kinds of intent data? Why all intent data is not created equal How can intent data be used… READ MORE

LAUNCH INTO DIGITAL GROWTH MARKETING

July 27, 2019 By marketing.com.au

The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service. The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and… READ MORE

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

March 9, 2019 By Ellan Dineen

Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy

Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE

Google Analytics Concepts for Better Web Performance

November 28, 2018 By Nik Tordil

Google analytics for website performance

Before data enters a Google Analytics account, you need to know how it actually gets tracked and there are different methods of doing this. For example, internet marketing services providers install tracking code directly into the website. They also using Google Tag Manager or WordPress plugins in a website for tracking purposes. Whichever method you… READ MORE

How to Avoid Providing a Poor Website User Experience

November 23, 2018 By Kerry Harrison

Website UX user experience

The importance of having a website that is easy to use, looks professional, and drives traffic and sales, cannot be underestimated. Nowadays, a business’ online presence is critical to their overall success. However, the Internet is still littered with web design and development flaws. Is your business guilty of any? Read on to discover some… READ MORE

3 Important Lessons Learned as a Startup Marketer

April 16, 2018 By Elise Peate

Lessons Learned - Startup Marketing

Coming from traditional marketing roles, I really didn’t know what was in store when I said yes to a digital coordinator role at then startup, Fixed Price Car Service. Off the back of seed funding, there were a lot of new staff members and everyone was trying to find their feet, all at the same… READ MORE

WA Guru Breakfast – Leveraging Data Driven Marketing Strategy to Optimise CX

March 31, 2017 By Marketing.com.au Team

Join Google’s Customer Solution and Innovation specialist Scott Thomson as shares thought leadership stories, key strategies, process improvements and small trials to help you get the hard numbers you need to present to key stakeholders. Help drive further investment and transform your digital marketing spend from a broadcast-based prospecting model to targeted media buys that… READ MORE

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Recent Posts

  • How To Effectively Use Stock Photos In Facebook Ads
  • Can I Register A Trade Mark For A Hashtag?
  • Marketing Events – May 2022
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