Customers expect a seamless customer experience, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? In March we explore how marketers are leveraging digital customer experiences to drive up the… READ MORE
Fear of Abandonment – Minimising Shopping Cart Drop Off Rates
Within 90 seconds a consumer has weighed up the hundreds of elements and nuances on a single page of an ecommerce site to reach their verdict. To commit or to abandon, that is the decision. Coordinating the myriad factors and various tidbits that go into influencing this decision to be a favourable one is a… READ MORE
A Brave New World – Social Customer Relationship Management
We are currently witnessing societal and business change not seen since the industrial revolution. The combination of mobile phones, the internet and social channels are revolutionizing every aspect of our lives. Within this brave new world where the customer is ‘front and centre and totally in control’ in terms of what and how they want… READ MORE
