Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or so, they are those little text ads that appear whenever you search for something (using Google obviously). Google makes an absolute fortune from these little… READ MORE