Use of large language models to draft marketing copy and content has grown quickly, and you may have noticed something happening across LinkedIn and other networks: people are getting tired… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and… READ MORE
How to Write Compelling Online Copy
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE