Creating good SEO content is not as difficult as you might think. It does not involve a strict structure that you have to respect or rules, like inserting a keyword a specific number of times. In fact, some of the best-ranking articles on the internet right now were written by people that have ZERO search… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile. Of course, just like in real life, some suggestions are worth listening to and some are not. Sorting the good from the bad isn’t always… READ MORE
Sub-Editing and Proofreading One-Day Short Course
Who can benefit from this sub-editing and proofreading workshop? This subbing course will help anyone improve their editing skills, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. People who usually attend are often involved in: communications publishing journalism marketing public relations (PR) blogging. Taught by a former… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE
Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy
Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE